monetizing your blog in 2017

Monetizing Your Blog in 2017

We’ve gotten through the first week of the new year, everyone! I’m seeing a lot of bloggers and influencers setting goals to finally monetize or up their income this year. I’m also seeing something that’s fairly common – once they’ve signed up for networks, where do they go from there? I’ve written a couple of posts on actual networks and resources for where to go to get started, but I think bloggers are wanting to know more.  Once they have these resources, what’s next? Let’s chat about monetizing your blog in 2017.

monetizing your blog in 2017

How much can you make?

Now, lest you all think I make a ton of money from the blog if you take a look at my past income reports, I’m in the $2500-$3500 a month range which I realize isn’t too significant of a figure. There are others who make a whole lot more and their blog is a full-time gig. I’m talking $100k a month. That’s not the case for me and it’s not the case for most bloggers. It’s not really my goal, but maybe it’s yours and you CAN get there! I blog mostly on the weekends and sometimes in the evenings. I cut back a lot in the last five months to get some work-life balance. And to keep my husband sane 😉 .

Monetization Methods

Another factor is that there are a lot of different methods you can use to monetize. My blog income comes from sponsored posts, social media shares and an affiliate. Yep. Just one. I took on another, but it’s very new and I’m figuring out how and if we fit. Some bloggers use ads, others have an actual product they sell and there are those who are paid ambassadors. How you choose to monetize is based on your preferences and sometimes your niche.


It should be pretty straightforward, but if you’re a food blogger you most likely won’t work on fashion and cosmetics campaigns. If you’re a single fashion blogger with no kids, reviewing diapers and formula probably wouldn’t make sense. If you’re a religious blogger, you probably won’t review sex toys (and yes that’s a real thing with a lot of money to be made). Take on business that works for you and your audience. The word authentic comes up a lot. If you take jobs just for the money, your audience will know and it will deter them. Keep it real. Your readers and your brands will appreciate it.

I’m signed up. Now What?

So you’ve signed up for some programs and found opportunities. What next? Pitch what feels right, bid on opportunities and don’t put all your eggs in one basket. You can sign up for multiple programs – just don’t get in over your head. You can even reach out to brands directly, though it’s sometimes harder to connect that way. I cannot stress this enough: DO NOT GET DISCOURAGED. You may be one of the lucky ones who gets selected for campaigns right away. You may apply ten times before you get a campaign. Just keep trying. Remember that while the influencer network has a say in selections, the brands may get final say. There is a reason they chose who they chose. It doesn’t mean you’re not great. It just means they felt someone else was a better fit. You’ll find your fit and they’ll find you.

Monetizing Your Blog in 2017

Take a look at the resource lists I’ve shared (they’re in the Related Posts below and linked above). For those of you in Canada and UK there are some in there for you, too. You can also check out Bloggers Required.

  • A tip for getting started: Remember that affiliate of mine? Write content that is evergreen. I STILL make passive income from a post I wrote over 2 years ago!


What are the challenges you are facing? How about your frustrations? What is the one area you’d like to improve upon most? What is your top goal for monetizing your blog in 2017? Feel free to drop your questions in the comments and I’ll be happy to answer. If I don’t have an answer, I’ll see if I can find it for you.

Happy monetizing your blog in 2017, everyone! 🙂



  • sue @nofixedabodeforsue

    Thought provoking post. I have been blogging for a couple of years now, but more as a hobby than anything else but… I usually start the year thinking – this will be the year I get serious and monetize my blog. But then, I guess I get cold feet and just continue doing what I enjoy ie writing, researching, learning and growing. Maybe this will be the year! I’ll check out your resources guide. Thanks for the nudge in the right direction.

    • Heather

      I don’t think you have to focus on just one part. If you’re a Lifestyle Blogger (like I am 🙂 I think you have an advantage because you can blog about a wider range.

  • NYC SingleMom

    Even though Blogging is my side hustle as they say on top of my FT job, I spend probably as much time on it as FT bloggers. That said, monetizing my blog is at best erratic. I dont do affiliates which I need to really reexamine for 2017. We shall see but thanks for the reminder.

    • Heather

      Same here. I do it nights and weekends. I’d like it to be full-time someday 🙂 . I am upping my affiliate game this year. I signed up for a course yesterday (and invested to do so) in hopes that it will help me take it to the next level. I’m going to report back once I’m finished with it.


    i have been blogging as a hobby but it does make sense to get something out of the blog more than just some invites. I really need to get to some conferences and start thinking about how to get money while blogging. Will be following your advice. Thank you for sharing.

  • Rob @ Money Nomad

    It’s absolutely incredible that you’re making $2500-3000 from a single affiliate program (and mostly one article)! That’s an impressive feat (or is most of your income from sponsored posts?). Although I have a few affiliates that will bring in $1000 in a month, most of the time I’m getting a few hundred from a single program. So great job!

    And I imagine that adding a few more affiliate programs to your repertoire could be quite rewarding. Either way, I look forward to seeing how your site grows in 2017!

    Keep it up and have an epic New Year!

    • Heather

      Oh no, no! I don’t make that just from affiliate income. I break it all down in my income reports. I make affiliate income from just one post, but it is definitely not that high (I WISH LOL)! Most of it comes from sponsored content and social media, but I want to up my affiliate game. 🙂 When I finish the Making Sense of Cents course I hope I see a lot of growth!

  • Deborah Brauser

    Thanks for the tip! I’m in the middle of rebranding right now (and figuring out how to tighten my niche). It’s scary but also exciting to be trying something new for the New Year. 🙂

  • Valerie

    I’m working on mine right now. These are excellent tips. I bookmarked this so I can come back to it. Thanks for the advice and I am taking it.

  • Aileen Adalid

    These are such really great tips, Heather! Well done 😀 I also work on monetizing my blog, but I do it in a way that doesn’t steer away from my brand. I also do it in a way that doesn’t make my blog too much of a sponsored-looking platform since I do believe that my audience will see that haha. Anyhow, congrats on making it work too! All the best for us this year!
    Aileen Adalid recently posted…7-Day Itinerary: Exploring Croatia from Split to DubrovnikMy Profile

  • Debbie Gartner

    This is the year that I hope great things happen for me and my blog. I just started monetizing last year (on the side) and in December I had my first good month (a bit over $1,100. I’m trying to figure out how to accelerate things. Thanks for the inspiration and congrats on your new home.

    • Heather

      That’s a great month! I am sure you will be growing that very fast! And thank you so much 🙂 . Can you believe we have been here since July 2015? It feels so new because I used to travel 175+ days a year and was never around. We have some really nice hardwood floors, but I’m not a fan of the color – I’d like a more walnut finish. Also, here are some scratches UGH. So I am heeding your advice on finishing them. EEK! I can’t wait!!

  • Michael Greig

    Great post! I like that your mentioned the evergreen post from 2 years back. I try to post half and half evergreen and quicker, more candid pieces on both of my blogs.

    If you’re interested, I recently put together an income report roundup of bloggers making ‘normal’ monthly incomes. That is, less than 25k

    • Heather

      Thanks, Michael. Yes, I’m definitely interested. I’ll stop by your blog and shoot you a message! Thanks so much for stopping by.